Skip to main content

Company Research

 


The company I chose to research was the Lanphere Auto group, the reason I chose to research this particular company is that my family runs and owns it and has done so for the last 60 years. I believe that the website does a really good job in communicating social media platforms as well as achievements, charities that have been donated to as well as a quick help bot at the bottom of the website to help you if you have any questions. Within the website you can find the Instagram, Facebook and TikTok of the company itself, the platforms are centered around trends in media as well as focusing in on the employees who are actively involved within the social media team. The website itself is visually appealing and rather easy to navigate as a whole. 


Within the website, the collective companies, cars,  how to apply,  how to buy and where to find car parts are all featured in the top section of the website. In the middle of the website shows off a visually appealing slide show that goes over the newest car models, hiring opportunities and different services that they provide. Finally at the bottom of the page shows the awards and charity work that the company has participated in. The overall organization structure of the website gives the consumer a physical perspective of what the company offers as well as making the main focal point of the website be the most visually appealing and provide information of what the services the company offers. This is effective because the first thing you notice within the website is the slideshow highlighting the new car models, and the values of the company making the consumer want to stay and explore the website more.


The Lanphere auto group has a very prominent online identity through the social media team. They hired a younger audience to keep up with the trends to promote the company as well as provide a fun way for a consumer to learn about it. The best example I can give is the company Tik tok, in the tiktok  you will see many employees engage in fun surveys as well as promotional content about new car models or deals happening in the company. One aspect of the website that I would improve would be the social media platform visibility. While they are on the website, it is rather easy to miss. Social media provides a look into the company and the people who run and work within it. As such, I believe that making it easier to find would help people be more likely to buy a car due to the friendly atmosphere and a personal look into the family behind the company.


https://www.lanphereautogroup.com

Campbell, K. K., Huxman, S. S., & Burkholder, T. A. (2014). The rhetorical act: Thinking, speaking, and writing critically (5th ed.). Cengage Learning.

+

++++

Comments

Post a Comment

Popular posts from this blog

About Me

 Hello all,  My name is Mackenzie Beasley and I am currently a psychology major but plan on switching into a forensic/mortuary program. I grew up here in Oregon within the Beaverton hillsboro area, right now I currently live in Corvallis and am going to school in the main OSU campus. I have never taken a communications class before and am admittedly a bit nervous to do so but i'm hoping it will be a good experience and will help me within my career path. I primarily use instagram and tiktok to communicate with others online, I use these two due to their easy access and popularity, many of my friends use these apps and I can easily get in contact with them. One fun fact about myself is that I like to cross stitch and draw. Below you will find pictures of my cat, I look forward to getting to know you all. :]
Post a Comment
Read more

Podcast Research

  Which podcast did you choose to listen to and why? How did the host's delivery (pitch, pauses, rate of speaking, and volume) impact the overall effectiveness of the podcast? Was a podcast the best way to communicate this information, or would a video presentation have been more effective?  The podcast I chose to listen to was episode 57 of Crime, Conspiracy, Cults, and Murder. The reason why I chose this particular podcast is because I am interested in true crime/history  and enjoy consuming media regarding it. The host of this podcast is a popular tik toker, which drew me in to her content and I have been a fan of this particular podcast ever since. Since Kallmekris is a popular media creator her overall delivery was very over dramatic and boisterous, meant to catch your attention with visuals and facts that keep you interested. Overall Kallmekris’ delivery kept me interested throughout the podcast, despite the rather macabre content, she manages to approach these topi...
Post a Comment
Read more

Prensky’s/Kirschner Resear

 1. Voice  to Prensky, what is the immigrant/native divide, and how has it affected how students learn?       According to Prensky, the immigrant/native divide is the disconnect between the Newer generation of young Native Americans and immigrants having a disconnect from the older generation regarding learning and schooling. Prensky states that both digital Immigrants and natives were born from a saturated world, and it is therefore naturally integrated within the way that they think and learn. The disconnect comes from how these digital native and immigrants are taught within an academic setting. Most newer generations want a fast-paced rich learning media tool that could help build real world learning experiences, however Many of these classes are still being taught by the older generation where the teaching is outdated and rather than having fast pace, learning topics or medias, they stick to a Lecture based learning Curriculum, and thus many students h...
Post a Comment
Read more