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Social media

         Social media has a rather large impact on public opinion, many often turn to social media to form opinions about certain topics or trends that impact life outside the digital world. However much of this information is through a biased source. Influencers and other online faces use their platforms to their advantage to persuade audiences into buying a product or to push a trend or narrative. Through targeted algorithms and advertising many can persuade audiences into supporting the business they are sponsoring or product they are trying to sell. Another tactic I've often seen influencers use is through visual storytelling. Many often keep their audience engaged by making their videos visually appealing, through funny editing, interactive streaming, and entertaining body language audiences come to like the creator or influencer and be more likely to listen to certain opinions or beliefs the influencer might have. Creators also target certain demographics to create content for, through this one could shift certain beliefs or create new trends within the demographic thus persuading more people. The use of online spaces and media platforms also provides more of a reach compared to traditional media, rather than being forced to share in a specific community, many can go beyond their country to spread influence and persuade new audiences from different regions.

   Gatekeeping is summarized as one person having the power over the narrative according to the lecture. How this applies to the overall storytelling theory is through the cultivated algorithm. By continuously pumping out content and or media sources for a certain topic and or product many are often subjected to heavily filtered information and or unreliable content. This intern heavily influences people and the communication seen within social media. Heavily filter media can ultimately be rather negative on the overall social communication on media platforms as it does not give the viewer a true understanding or representation of what the topic and/or product is that is being talked about or branded through popular content creators. Overall compared to traditional media there is a distinct disconnect between authentic communication and gatekeeping  information that does not give the audience a true understanding of what is going on. One could say that there is a distinct unreliability within content creators to their audience members because of these theories. 


source

  • Gatekeeping Theory (12:49)
https://img.ifunny.co/images/549aebf34b14d0c568af456023ad24f9837863ae11fa6adf809763ee2a2b022a_1.jpg




 


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